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statistics from some industries normally “male-dominated” in terms of sales volume:

#1 console: Nintendo Wii
#1 portable console: Nintendo DS
#1 box-office hit as of December: Twilight*

it’s official. getting women to start shopping in your market is profitable.

(*Twilight is also probably the most profitable of all of the 2008 movies that have reached the $150m mark)


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